23 May 2008

Art Attack


Inspired by my Photographic Design (PHTG 202) students, I am participating in this year's Art Attack, which is a fund raiser for ACAD's Visual Communications student scholarships. See below for complete details.

About the work
This is my first time participating in Art Attack and also my first time shooting food, so I wanted to make something interesting and appealing for this year’s event.

Veggie Toss was created by throwing actual vegetables up in the air and capturing them at the moment of peak design. Some motion is still present, due to the slow shutter speed, which adds to the dynamic qualities of the shots.

The vegetables are lit from behind using the translucent panel of a Photoflex Litedisc, and in front using a shoot-through umbrella. This shows nicely in the backlit tomatoes and soft highlights.

Vegetables travel at different rates of speed depending on their weight. It took about 120 shots to get the three images shown here. No retouching was done to the photographs.

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ART ATTACK
A feast for the eyes: 50 fabulous creations that pay homage to food and drink

The Alberta College of Art + Design is pleased to present the ninth annual Art Attack on Thursday, June 5, 2008.

Art Attack is a fundraising extravaganza that features the thrill of a live auction for one-of-a-kind pieces of art. Started in 1999 this event has grown and now provides two scholarships to deserving students in the Alberta College of Art + Design's Visual Communications Design program. Art Attack is successful because of the outstanding support of the community combined with the contributing designers, illustrators and fine artists who donate their time and work. Many are ACAD alumni; busy professionals who want to give back to the college to benefit the promising students with strength in both design and illustration.

This year’s event promises to provide a feast for both mind and body with stimulating pieces of art and design combined with great food and conversation. The silent auction will feature works created by local well-known artists who will utilize a common household element as their blank canvas – the chef's apron. Twenty identical aprons will be transformed into twenty unique and creative interpretations. This "variety within unity" approach is based on a design principle of the same name and will create a tremendous visual impact, certain to be appealing to food aficionados and artists alike. In contrast, a live auction will feature thirty "anything goes" pieces which were created by artists and designers whose only direction was to create a piece that reflects their expression of the theme. Ceramics, photographs, illustrations, paintings, jewelry and mixed medium creations have been donated for the heart-stopping live auction event.

Artists who have donated work include: Rick Sealock, Chris Cran, Katrina Chaytor, Karen Klassen, Laurel Johannesson, Guy Parsons, Dena Seiferling, Dee Fontans, Charles Lewton-Brain, Hugo Dubon, Margo Visser, Scott McLean, Marlene Hielema and many more!

Art Attack
Alberta College of Art + Design
Thursday, June 5, 2008
7 pm - doors open and silent auction
8:30 pm - live auction begins
Tickets $75.00 each
Please call (403) 338-5585 for tickets

Art Attack is presented by the Graphic Designers of Canada, Alberta South Chapter and net proceeds go to Visual Communications Design student scholarships at ACAD. Art Attack is also generously supported by Macleod Dixon, Coast Paper, Sasges Inc. and McAra Printing.

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