27 July 2009

Red Bubble



Last week I joined an art selling site called Red Bubble. Red Bubble is a great place to display and sell your photography and fine art paintings. Red Bubble is based out of Australia. You can sell greeting cards, prints, canvasses, posters and calendars through your account. There is also no limit to how much you can put on the site. Unlike Etsy, Red Bubble produces and ships the work for you, so if you are traveling or unable to fulfill your own orders, this is handy. If you live in an area of the country where there are no photo labs or high-end print facilities, Red Bubble is ideal. You can also order your own prints and cards. I'm going to place an order to check the quality of the prints, but I've heard from a couple of outside sources that it is excellent.

One of the great things about Red Bubble is the community! A few hours after uploading some images I was getting noticed by other members and many people commented on my work. Another community building aspect are the groups you can join. Groups are thematic. The groups I've joined so far are Fruit and Veg, All about Flowers, and a Photo Critiquing group. The groups hold challenges to keep people shooting interesting work. For example the Fruit and Veg group had a sliced challenge. The criteria was that your painting or photo was of a sliced fruit or veg. The prizes vary from getting a front page position of your winning work, to t-shirts and avatars.

Red Bubble keeps you updated when people comment on your work and also updates you about your group's activities. I must admit it is quite exciting to have some feedback. I also sell images and files on PhotoShelter and there isn't nearly as much interaction between photographers there. I guess because it is more commercial. Also, the big difference between Red Bubble and PhotoShelter is that Red Bubble is free.

Anyhow, check it out today. If you are a fine art photographer or painter, consider using Red Bubble to market and sell your work.

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20 July 2009

More Natural Light Photography


What do you get when you take a trip to the garden and a nice day? More natural light photos. It's the time of year when things are peaking in the veggie patch. What a great opportunity to shoot fresh produce.

This is part of my ongoing series of photos on white back grounds. After washing most of the mud off the beets, I placed them on a piece of white foam core and shot them in natural light shade. No other lighting was used. I'm quite surprised at how nice the light is.

The raw photos were custom white balanced using my WhiBal, and close cut using a layer mask in Photoshop. Nothing else was done to the shots as I wanted them to look as natural as possible. I shot this single image of a beet, and also shot some in bunches. You can find the shots on my stock image archive on Photoshelter.

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10 July 2009

Why Photographers Charge so Much, and Redefining your Practice

A couple of interesting things were sent to me by my Yukon colleague Cathie Archbould this week about pricing photography and working in a market that won't or can't support paying photographers decent rates.

The first is a post from Josh McCulloch, a Victoria based photographer, and the second is an article from the Yukon News.

Here is an excerpt from Josh's blog:

On occasion I have clients asking why my rates are what they are, and I often go into a spiel about rights, usage, copyright, etc, along with the unique creative aspect that only I can bring to the job. All of these are valid points, and I have no qualms in justifying them. The other side of this though, that I rarely explain to the client, is that I spend a large portion of my "working" time (and personal time - I do still shoot for fun!) refining aspects of my workflow in order to serve them better. I am investing financially in the hardware and software to deliver better files to them faster, and, like today, investing my time learning how to do it.

And here is what the Yukon News has to say:

While digital technology forces down the costs for amateur photographers, professionals have seen their costs rocket upwards.

Computerizing cameras has made them slaves to upgrades.

Darkrooms didn’t need yearly replacement.

Professionals generally need to spend between “10 to 20 per cent” of their income upgrading equipment, said Archbould.

“The days of buying a camera and a few lenses and using them for years are gone,” she said.

These are things to ponder if you are thinking of entering photography as a full-time profession.

So why do I bring this up? At this time of year (my year end) I also ponder whether it's worth it to stay in the photography business at this level. This year I have been hit with corporate clients who have a freeze on contract photography work, and personally wondering if I am still physically up to the challenge of running around industrial sites with 45 pounds of gear on my back.

Change of Focus. This year instead of upgrading my camera body, I upgraded my computer. (I just can't justify yet another $5,000+ purchase.) I have taken courses on InDesign, Dreamweaver, and a course for instructors on using multimedia for teaching. I learned a lot and have also increased my skills in these areas, not necessarily to become a designer, but rather to understand how software works, so I can offer better products and instruction on photography that gets used by designers using this software. I also learned how other people teach.

I have consciously diversified my market and am investigating ways to earn new streams of income. One of those ways is teaching either in institutions or by doing one-on-one training. Though I have been teaching for 5+ years, it was never my prime focus. I have also placed a couple of small ads for photography work and teaching in Uppercase magazine, which targets artists and designers. I have always done a bit of work for artists, but it's never been my main focus. I definitely see a need for artists to have good photography of their work. Many of them want to learn how to take good photographs of their own artwork, which they will later sell on sites like Etsy, or their own web sites. I teach artists how to use their cameras properly to photograph their arts and crafts. Many of them have a keen interest in photography anyhow, so it's a natural progression that they should want to shoot their own work.

An example of one of my clients who is doing this is Paige Smith. Paige makes wonderful jewelery holders out of orphaned china saucers. I worked with Paige when she was developing her ideas and creating her original portfolio. She did the art direction and styling (and did an amazing job), and I provided the location and the photography. Once her product line was fully developed, Paige hired me again to help her set up a lighting booth so she could photograph individual pieces for her Etsy store. A few months later, she hired me again to show her how to use her new camera and to shoot in raw format. By spending a little money on photography training up front, Paige is able to keep her web site and Etsy store looking good by photographing her work with professional standards in mind.

Self reflection and redefining your business is good. It's good to have a solid plan of action, rather than "seeing what happens". If you have a plan, you make measurable goals and you work towards those goals rather than worrying about, or depending on, the old clients that have cut their budgets.

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